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China‘s Gen Z Overconsumption
Hyper-Consumption
Project name is a research on hyper-consumption in China’s Gen Z luxury fashion sector which aims to reveal how debt-driven spending shapes market dynamics and social impact for young Chinese consumers navigating the luxury landscape and through data analysis, consumer interviews, and corporate financial reports.
Despair, Desperation, and Regret
To reveal how emotional branding fuels debt-driven luxury consumption, urging China’s Gen Z to rethink value, authenticity, and well-being beyond material desire.
It looks good on the outside, but it’s rotten on the inside
Anxiety
This series of photos conveys a sense of anxiety and unease.
ChongQing China
THE INVISIABLE JAIL
ChongQing China
DILEMMA
ChongQing China
These images depict real-life scenes to illustrate the dangers of excessive consumption
ChongQing China
DILEMMA
ALL FILM BY YUJIA WANG
NIKON Z7
ChongQing China
VANITY
ChongQing China
These photos depict excessive consumption through large piles of luxury handbags and packaging, while the subjects remain oblivious.
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